Project Goal:
The primary goal of this project was to create an inviting and visually appealing landing page for a local handmade bakery shop. The page needed to capture the brand’s artisanal and homemade charm while providing a seamless user experience for customers. It aimed to attract local visitors, promote the bakery’s handcrafted products, and encourage online orders or in-person visits.
Home Cake Shop makes colorful and unique-looking desserts and uses that to great effect in its design. All effects were created in the Figma tool and Adobe Illustrator.
Figma prototype
In this project, I developed a fully interactive Figma prototype to visualize and test the landing page design before implementation. The prototype allowed for real-time interaction with key elements, including the user journey from browsing bakery products to placing an order or visiting the store. By utilizing Figma’s prototyping tools, I could simulate transitions, hover effects, and mobile responsiveness, ensuring a smooth and intuitive user experience across devices.
The prototype also provided a valuable platform for gathering feedback from stakeholders and making refinements to the design. This step helped ensure the final landing page met the needs of both the bakery and its customers, offering a visually appealing and user-friendly interface.
Branding and Visual Storytelling:
I explored how to visually communicate the bakery's brand identity through color palettes, typography, and imagery. The goal was to create a warm, inviting atmosphere that reflects the artisanal and handmade nature of the bakery’s products.
I explored how to visually communicate the bakery's brand identity through color palettes, typography, and imagery. The goal was to create a warm, inviting atmosphere that reflects the artisanal and handmade nature of the bakery’s products.
Effective Call-to-Actions (CTAs):
I experimented with the placement and design of CTAs, ensuring they encouraged conversions, such as online orders or store visits. Clear buttons like "Order Now" and "Visit Us" were optimized to be both prominent and user-friendly.
I experimented with the placement and design of CTAs, ensuring they encouraged conversions, such as online orders or store visits. Clear buttons like "Order Now" and "Visit Us" were optimized to be both prominent and user-friendly.
Customer Engagement Techniques:
Through this project, I explored different ways to engage potential customers, from showcasing appetizing product images to incorporating user-friendly forms and feedback sections to build a relationship with the audience.
Through this project, I explored different ways to engage potential customers, from showcasing appetizing product images to incorporating user-friendly forms and feedback sections to build a relationship with the audience.
