Project
Highlights
Brand: Audi
Type of Work: Motion Graphics and Visual Design, UX|UI Design
Tools Used: After Effects, Adobe XD, Adobe Illustrator
Focus Areas: Dynamic animation, modern aesthetics, brand alignment
Objective: Elevate Audi's brand presence with sleek, high-end motion graphics and innovative digital design
Outcome: Visually compelling animations that resonate with Audi’s luxury and performance-driven identity.
What I like?
The Audi website is considered good for several reasons. It has a sleek and modern design that aligns with Audi's luxury brand image, ensuring a visually appealing user experience. Navigation is intuitive, allowing users to easily find information about vehicles, services, and offers. High-quality media, like animations and videos, highlight the brand's innovation. Additionally, it offers interactive features like a car configurator and virtual tours, enhancing user engagement and helping potential buyers customize their experience.
What I don't like?
Heavy Media Content: The high-quality videos, animations, and images might slow down page load times, especially for users with slower internet connections.
Overwhelming Layout: Some users may find the sleek design and interactive features visually overwhelming, making it harder to focus on key information.
Complex Navigation: While innovative, the interactive features might confuse less tech-savvy users or those unfamiliar with online car configurators.
